The new Cleveland Golf ZipCore wedges are here, and so is Brian Schielke, director of marketing for Cleveland/Srixon/XXIO Golf. Brian shares the backstory of ZipCore, including the origins of the name and how long they've been prototyping the wedges prior to release. Adam and Brian discuss the new technology found in each wedge, including the new weighting and clubhead "tweaks" that will appeal to better players without compromising feel and forgiveness everyone needs. Turf interaction is a big deal for the new ZipCore wedges, and Brian describes the process of getting feedback from professional tours while designing the final product. From a marketing perspective, Brian shares the thought behind taking a step aside from the RTX numbering pattern and toward the ZipCore phrasing. This is definitely an episode for those who like tech, who want to improve their short game, and are fans of the Cleveland Golf brand.