Michael Mahoney is the VP of Golf Ball Product & Marketing at Titleist, and he joins Adam this week to talk about his team's approach to product development and marketing. Adam and Michael dive deep into voice of customer feedback, marketing to an ever-changing core demographic, and even touch on the golf ball distance debate.
Slow play in golf is once again a hot topic in golf media, and Adam shares his thoughts on the players being called out and what non-enforcement of the rules means for us.
Eddy Lui, Founder and CEO of 18Birdies, joins the show this week to talk about his popular golf app, upcoming features and more.
We'll be back with a brand new podcast episode next week, but to tide you over here is one of our favorites from earlier this season with Matt and Katie Ginella. Enjoy!